All About Commercial Advertising Photography

The first thing you discover about commercial advertising pictures is the product, and the way unbelievable it looks. Profitable and effective commercial advertising photographers will be able to create an image which stands out for all the right reasons, grabs the attention of the audience and communicates the proper message nearly instantly.

But whilst it's simple to admire the look of the product and the skill of the photographer, in most cases commercial advertising pictures shouldn't be about what you see, however about what you don't see. You would possibly think that while you look at an advertising image what you are seeing is what the photographer saw, however that's invariably not the case.

Of course, we all know that there are tricks of the trade and many people will instantly assume that any image will have been doctored utilizing a graphics software such as Adobe's Photoshop, and whilst this often is the case, there's far more happening than meets the eye. One of many first things to appreciate in commercial advertising is that what you see is nearly certainly not quite what you'd see in case you have been looking at the product your self in a shop.

Lighting, the environment and plenty of little known tricks of the trade all come into play, serving to to create an illusion which would not just look real, it really looks more real in some cases than it would in real life. For instance, if you had been looking at a television in a shop then you definately'd probably either see a whole lot of distracting reflections in the screen, or the television can be on and you'd be watching a picture. In a product image although you're either going to see a screen that doesn't have any distracting reflections in it, or it will look as if it's switched on and displaying a picture.

The difficulty is that if you happen to take a photograph of a television, either switched on or off, neither end result will look very realistic. So how do product photographers make their images appear to be so realistic, whilst still being entirely completely different to how a normal photograph of a television would look?

With a view to take a photograph of a television switched off commercial advertising photographers will either have a studio which features a 360 degree backmaterial to remove any probably distracting reflections, or they will edit the image afterwards, replacing the screen with a shaded black rectangle which looks realistic, yet which does not even exist as part of the screen in real life. But how about taking a photograph of a television that is switched on?

When you've ever tried this you'll know that the result will look horrible- very fuzzy and half missing. This is because the camera lens sees what your eyes and brain can't see - the fact that the image on the screen is only an illusion created by rapidly flickering lights. So professional photographers will usually take a screen grab from a computer and then superimpose that onto the photograph of the screen to improve the quality. The final image will look just as you expect it to, although you know that that is not how it would really look for those who took a photograph of it.

Efficient commercial advertising pictures permits us to be fooled, even when we know that what we're looking at cannot be real, despite looking very real. The art of illusion and of fooling the eye is a subtle one, because consumers will not be considering an image which has been obviously doctored, yet will be enticed by an image which they know cannot be completely real. If you happen to're unsure the right way to achieve the best balance then it's far safer to go away it within the hands of the experts.

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