Google's Advertising Practices Targeted By EU Antimonopoly Probe

By Foo Yun Chee

BRUSSELS, Jan 20 (Reuters) - EU antimonopoly regulators experience sought-after data from advertisers regarding Google's advertizing applied science practices, a European Delegacy papers seen by Reuters shows.

Alphabet-owned Google, the world's largest online seek engine, has been reach with fines totalling 8.25 one thousand million euros ($10 billion) in the end ternary age for block rivals in online shopping, Humanoid smartphones and online advert.

It now faces deuce European Marriage investigations into its advertisement practices, centered on engineering and information.

Google and Facebook put together enamour terminated half of the net ad sales food market globally.

Both companies are presently the quarry of a U.S. If you loved this write-up and you would such as to receive more information pertaining to kindly browse through our own site. cause over their 2018 sell which gives Facebook's adman clients the alternative to base ads inside Google's electronic network of publication partners

Google aforementioned it was cooperating with the Commission, whose 13-page questionnaire sent to advertisers this month asked roughly the impingement of exploitation the default scene 'Let in Google Display Network' introduced in 2018 for search campaigns on Google Ads.

"We compete with many others in the industry and give people granular controls over how their information is used to personalize ads and limit the sharing of personal data to safeguard people's privacy," a Google spokeswoman said.

The Mission aforementioned the questionnaires are portion of its investigation into Google's data usance.

"This investigation covers all services of Google, including digital advertising and the ad tech chain," the EU challenger hatchet man said on Midweek.

The EU besides wants to jazz if advertisers meet rebates when they manipulation Google intermediaries which countenance advertisers or media agencies to corrupt advert take stock from many sources.

The questionnaire besides asks whether the ability to approach Google's YouTube is level to the natural selection of an mediator.

It asked if Google's integrating in 2018 of its online ad bringing whole DoubleClick wedged advertisers as wellspring as whatsoever close at hand impact from its be after to phase tabu third-party cookies on the Chromium-plate browser by the stop of 2022.

Advertisers accept until Fri to respond to the questionnaire, which was number one reported on by Political leader.

($1 = 0.8259 euros) (Coverage by Foo Yun Chee; Redaction by Horse parsley Smith)



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