The Science Of Memorable Brand Names

When making a name for a new product, service or firm, the number one rule is to make that new model name memorable.

The reason is clear: In case your buyer can't bear in mind the name of your product, the chances that she or he will search it out - much less recommend it to another person - are slim to none. Forgettable names are valueless. Memorable names are worthless.

The bad news is that most companies ignore this rule and find yourself with product names which might be about as memorable as a yesterday's lunch. The great news is that you don't have to settle for a forgettable name. Creating memorable names is simpler than you think.

All it's important to do is take the following crash course in Nameonics - the science of memorable brand names.

Nameonics (yes, I am a word geek, and yes, I made that name up to make this article more memorable) combines "name" with "mnemonics." As you may recall from English class, mnemonics are linguistic units which might be kind of like memory aids that make info simpler to remember.

Here are six basic Nameonics you need to use to make the brand names you create more memorable:


Like catchy jingles, names that rhyme typically stick in an individual's head whether they want it to or not. Rhyming works in multi-part names like Crunch 'n Munch and in shorter names like YouTube. Different examples of rhyming include Mellow Yellow, Lean Cuisine, and Reese's Pieces.


The human brain is hardwired to answer and store visual imagery. That's why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are really easy to remember. So when naming your new product, make sure you think in footage as well as words.


Alliteration is likely one of the most common mnemonic devices. To create an alliteration, begin each word in the name with the identical letter or sound. Bed, Bath & Past is an alliteration. Different examples include Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms may be created by respelling an existing word. Google is a respelling of the arithmetic time period "googol". You can too make a neologism by combining two words. Snapple is a mixture of "snap" and "apple."


Buzz, bang, and thump are all onomatopoeia - words that sound like what they stand for. Model name examples of onomatopoeia embrace Whoosh Mobile, Meow Combine, and KaBoom Energy Drink. Try adding some oomph to your names with onomatopoeia.


Want your new product to generate a Bunch-O-Business? Then a haplology could also be just the ticket. To create a haplology simply take a three-word phrase and abbreviate the one within the middle. Examples embrace Toys "R" Us, Bug-B-Gone, and Land O'Lakes.

This Ain't Rocket Science

Nameonics is one science that does not require an advanced degree to practice. Anybody can use rhyming, imagery and other simple Nameonic techniques to make their model name stand out from the competition and stick within the buyer's memory bank. Give it a try. You've received nothing to lose however a boring, hard-to-bear in mind name.

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