The Science Of Memorable Brand Names

When making a name for a new product, service or company, the number one rule is to make that new model name memorable.

The reason is apparent: In case your customer can't keep in mind the name of your product, the chances that he or she will search it out - much less advocate it to someone else - are slim to none. Forgettable names are worthless. Memorable names are valueless.

The bad news is that almost all companies ignore this rule and end up with product names which are about as memorable as a yesterday's lunch. The great news is that you don't have to settle for a forgettable name. Creating memorable names is simpler than you think.

All you need to do is take the next crash course in Nameonics - the science of memorable model names.

Nameonics (yes, I am a word geek, and sure, I made that name as much as make this article more memorable) combines "name" with "mnemonics." As you may recall from English class, mnemonics are linguistic devices which might be kind of like memory aids that make information simpler to remember.

Listed below are six primary Nameonics you need to use to make the model names you create more memorable:


Like catchy jingles, names that rhyme typically stick in an individual's head whether they need it to or not. Rhyming works in multi-part names like Crunch 'n Munch and in shorter names like YouTube. Other examples of rhyming include Mellow Yellow, Lean Delicacies, and Reese's Pieces.


The human brain is hardwired to reply to and store visual imagery. That's why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, make sure to think in photos as well as words.


Alliteration is likely one of the most common mnemonic devices. To create an alliteration, begin each word within the name with the same letter or sound. Bed, Tub & Beyond is an alliteration. Different examples include Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms could be created by respelling an existing word. Google is a respelling of the arithmetic term "googol". You may also make a neologism by combining two words. Snapple is a combination of "snap" and "apple."


Buzz, bang, and thump are all onomatopoeia - words that sound like what they stand for. Brand name examples of onomatopoeia include Whoosh Mobile, Meow Combine, and KaBoom Energy Drink. Try adding some oomph to your names with onomatopoeia.


Want your new product to generate a Bunch-O-Business? Then a haplology may be just the ticket. To create a haplology merely take a 3-word phrase and abbreviate the one in the middle. Examples embody Toys "R" Us, Bug-B-Gone, and Land O'Lakes.

This Ain't Rocket Science

Nameonics is one science that does not require an advanced degree to practice. Anybody can use rhyming, imagery and different simple Nameonic methods to make their model name stand out from the competition and stick in the buyer's memory bank. Give it a try. You have obtained nothing to lose but a boring, hard-to-bear in mind name.

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